Crodino, the Italian icon of the non-alcoholic aperitif, renews its language to get closer to the new generations. With a new integrated campaign with a strong digital soul, the Gruppo Campari brand is writing a whole new chapter in its history using a language that takes inspiration from the social media one. Crodino’s creative platform thus tells the lifestyle of the new generations. The video hero represents a big social wall which – passing between scroll and swipe – makes Crodino the protagonist of unexpected situations and moments of consumption. Thasup is the artist chosen for the soundtrack, very close to GenZ, for his sound and his contemporary language.
Analcolico sorprendente. Gusto travolgente.
Crodino – A brand of Campari Group
CCO: Riccardo Fregoso
Executive Creative Directors: Francesco Epifani, Stefano Battistelli
Creative Director: Roberto Giardinelli e Domenico De Musso
CDP: Akita Films
Director: The Youth
Director of photography: Leandro Ferrao
Photo and digital crew: FM Photographers