DAZN is the new streaming sports platform that will broadcast 3 Serie A games a week, exclusively, for the 2018/19 football season. How to impress Italian fans for the first time in an impactful way? Well … Easy! With a 60 seconds TV commercial during the World Cup Final, with a very strong and distinctive tone of voice and style of image, and with 2 exceptional talents: the legend of football and national team Paolo Maldini and the most beloved by Italian fans Diletta Leotta. Ok well… but on last thing … how do you pronounce DAZN?
DAZN Spot Mondiali
The Big Now
Direttore Creativo: Marco Peyrano
Art Director: Roberto Giardinelli
Copywriter: Domenico De Musso
Cdp: The Big Angle
Motion&Editing: Marino Capitanio