Diletta Gol is the first original program of DAZN and the conductor is obviously the most beloved woman by the Italians: Diletta Leotta. So what’s the best way to launch the program with a press campaign? Well … a giant pic of Diletta, right? Wrong!
The Big Now amazes Italians with a Copy-Ad campaign, which teases them using an irreverent and playful tone of voice.
Dear fans, to see Diletta you will have to wait on Saturday evening!
The Big Now
Client Creative Director:
Roberto Giardinelli e Domenico De Musso