Together with the agency DPS&CO, in the summer of 2016, I won a creative pitch held by Generali Real Estate, for the launch of a new technology Business Center to be born in Milan in 2019. The winning idea was to propose for the video a double Journey: a REAL one, that would allow us to show the area that will host the future building by the eyes of a businessman in the car, and a VIRTUAL one, that, with a very modern animation, threw you up in a tour of building to be built, from the entrance to the terrace.
Backstage
Project Title:
Pharo Center
Client:
Generali Real Estate
Agency:
DPS&CO
Credits:
Art Director – Roberto Giardinelli
CDP Video:
Miyagi