WeDefender was not born with a brief.
The project was born from an intuition: the elective affinity between WeTransfer and Land Rover Defender, the heavy transfers specialists. Each in their own field. An excellent opportunity to make awareness about Defender, as well as a great example of native advertising, in the context of the normal schedule, thanks to close cooperation with the media and a brand like Land Rover, which has always been concretely “above and beyond “.
1 Finalist Award New York Festival 2015 (Branded Entertainment)
1 Bronze ADCI – Art Director Club Italia – 2014 (Display Advertising)
1 Silver DMA Awards Italia 2015 (Automotive)
1 Premio Speciale DMA Awards Italia 2015 (Alternative Media)
1 Premio Speciale DMA Awards Italia 2015 (Web Advertising)
1 Gold NC Awards 2015 (Migliore campagna advertising on-line)