Ai tuoi file pesanti ci pensa Defender.

WeDefender non è nato da un brief.
È nato da un’intuizione: quella dell’affinità elettiva tra WeTransfer e Land Rover Defender, gli specialisti dei trasferimenti pesanti. Ognuno nel proprio settore. Un’ottima occasione di fare awareness su Defender, nonché un esempio evoluto di native advertising che ha preso vita, nel contesto della normale pianificazione, grazie alla stretta collaborazione con il media e con un brand come Land Rover, da sempre e concretamente “above and beyond”.

WeDefender was not born with a brief.
The project was born from an intuition: the elective affinity between WeTransfer and Land Rover Defender, the heavy transfers specialists. Each in their own field. An excellent opportunity to make awareness about Defender, as well as a great example of native advertising, in the context of the normal schedule, thanks to close cooperation with the media and a brand like Land Rover, which has always been concretely “above and beyond “.

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Awards:

1 Finalist Award New York Festival 2015 (Branded Entertainment)
1 Bronze ADCI – Art Director Club Italia – 2014 (Display Advertising)
1 Silver DMA Awards Italia 2015 (Automotive)
1 Premio Speciale DMA Awards Italia 2015 (Alternative Media)
1 Premio Speciale DMA Awards Italia 2015 (Web Advertising)
1 Gold NC Awards 2015 (Migliore campagna advertising on-line)

Project Title:

WeDefender

Client:

Land Rover

Agency:

Wunderman Milan