DAZN loves Fair play. For this reason DAZN decided to put the Italian fans to the test in some funny candid cameras and to reward their Fair play acts with free tickets for Serie A matches or free subscriptions cards to the platform. The videos have been published on the social pages of the brand and have obtained almost 3 million views.
DAZN per il Fair play
The Big Now
Direttore Creativo esecutivo: Marco Peyrano
Client Creative Director: Roberto Giardinelli e Domenico De Musso
Art director: Camillo Addis
Copywriter: Giovanni Piroli