2021 was the year of the launch of Skoda’s first 100% Electric SUV: Enyaq. RECHARGE LIFE is the creative platform that guides Skoda’s vision of this technology, a point of view that sees “the electric” as something very human, close to people and not as something cold and futuristic. This is why we created Recharge Life – The technologies that have improved our lives, a branded content of 4 episodes, led by Andrea Delogu, who talks about electric without talking about it directly; it does so through an intimate chat with 4 special guests talking about Walkman, Smartphone, Internet and the Car. Good vision!
The Big Now
Creative Director: Roberto Giardinelli e Domenico De Musso
Art Director: Nadia Charif
Copywriter: Pietro Veneroni
Partner creativo e produzione: CiaoPeople